We didn’t just attend Tide of Light in Worthing – our grass covered car led the parade!
People around Sussex spot our Easigrass-covered cars on a daily basis as we dash around the county quoting for, and installing our award winning artificial grass. However, on November 5th, thousands of people saw our little grassy cars; they led Worthing’s Tide of Light parade!
Tide of Light is a firework festival and lantern parade in Worthing, attended this year by over 40,000 people! Our marketing company, Hit Refresh Marketing, were sponsoring the event and helped get us involved. Initially, we planned to just leave an illuminated Easigrass car on Steyne Gardens, a hub of activity on the night, but the organisers suggested we took it one step further; we ended up leading hundreds of lantern wielding children through Worthing!
We were proud to support this fantastic Sussex event, and our team had great fun meeting lots of firework fans on the night (including the Worthing town crier!) Fingers crossed our cute cars can get involved next year too…